To effectively reach both audiences, we designed audience-specific logos and cohesive campaign materials. The campaign ran across multiple digital platforms, including Facebook, Instagram, LinkedIn, paid search, digital display, Nextdoor, and Zillow, with all assets available in English, Spanish, and Portuguese.

Our research-driven approach allowed us to target landlords based on their interests, job titles, and property ownership status, while tenants were reached through demographic data that prioritized parents with young children.

Campaign Impact:

The campaign garnered over 5.6 million impressions and 57,000+ clicks. Search ads achieved a 16% click-through rate which earned the campaign a 2024 MarCom Gold Award.