Reach developed and executed a targeted and engaging social media and paid advertising strategy to educate voters and build support for the bond. 

Reach conducted organic and paid social media strategy development, messaging tailoring, static and motion graphic content creation, and social media account management.

Organic social media posts were made on Instagram and Facebook while paid ads ran on Meta (Instagram & Facebook) Snapchat, and Google Search. 

The key goal for this campaign was to raise awareness of the ballot measure and inform the voting public.

We also encouraged community interaction by responding and sharing supporters' messages and amplifying testimonials from local leaders and advocates.

Campaign Impact:

• Our paid ads were viewed by Rhode Island voters nearly 2.9 million times in the month leading up to the election. 

• Organic posts reached 9,956 users and received 11,019 impressions. 

• The campaign successfully mobilized supporters and raised awareness about the housing bond. 

• This combined social media and paid ad strategy played a pivotal role in educating the public and securing support for the bond.

• The bond passed with approval from 65.7% of voters.