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2023 | Lulu's Little Pancakes

Custom Website for a Growing Food Truck

Rhode Island-based food truck Lulu’s Little Pancakes built a loyal following through their Instagram-worthy, bite-sized pancakes and strong social media presence. However, without a website, they faced challenges in managing event schedules, responding to customer inquiries, and streamlining private booking requests—leading to missed business opportunities.

Reach worked closely with Lulu’s owners to develop a custom, mobile-friendly website that aligned with their vibrant brand. Our creative design team took inspiration from their food truck wrap and logo to ensure brand consistency while focusing on user-friendly functionality.


Key features included:

  • Public Event Schedule – Customers can now easily find the truck’s locations across Rhode Island.

  • Lead Pipeline & Booking System – Streamlined inquiry process for private catering, making it easier for Lulu’s to secure new business.

  • Mobile Optimization – Designed for on-the-go management, allowing the team to update schedules and respond to leads from their phones.


The Results

Since launching the new website, Lulu’s has seen:

  •  Increased booking inquiries for private events and catering.

  •  More engagement from customers checking their updated schedule.

  •  Time savings on admin work, allowing the team to focus on serving their delicious pancakes.


Training & Long-Term Success

We understand that small business owners wear many hats. As part of our project closeout, Reach provided hands-on training to Lulu’s team, along with easy-to-follow documentation to ensure they could independently update their website, manage inquiries, and keep their schedule current.

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