2023 | Lulu's Little Pancakes
Custom Website for a Growing Food Truck
Rhode Island-based food truck Lulu’s Little Pancakes built a loyal following through their Instagram-worthy, bite-sized pancakes and strong social media presence. However, without a website, they faced challenges in managing event schedules, responding to customer inquiries, and streamlining private booking requests—leading to missed business opportunities.
Reach worked closely with Lulu’s owners to develop a custom, mobile-friendly website that aligned with their vibrant brand. Our creative design team took inspiration from their food truck wrap and logo to ensure brand consistency while focusing on user-friendly functionality.
Key features included:
Public Event Schedule – Customers can now easily find the truck’s locations across Rhode Island.
Lead Pipeline & Booking System – Streamlined inquiry process for private catering, making it easier for Lulu’s to secure new business.
Mobile Optimization – Designed for on-the-go management, allowing the team to update schedules and respond to leads from their phones.
The Results
Since launching the new website, Lulu’s has seen:
Increased booking inquiries for private events and catering.
More engagement from customers checking their updated schedule.
Time savings on admin work, allowing the team to focus on serving their delicious pancakes.
Training & Long-Term Success
We understand that small business owners wear many hats. As part of our project closeout, Reach provided hands-on training to Lulu’s team, along with easy-to-follow documentation to ensure they could independently update their website, manage inquiries, and keep their schedule current.