2023 | Angle Building Company
Brand Identity for a Women-Owned Builder
As a women-owned construction company specializing in concrete and masonry projects, Angel Building Company was focused on delivering quality work and keeping clients happy. However, without a clear brand identity, the company struggled to stay top of mind with potential clients in Rhode Island’s competitive, relationship-driven market.
Reach Consulting worked closely with Angel Building Co to develop a strong, recognizable brand that would help them stand out in the industry. The goal was to create a professional yet approachable identity that reflected their expertise and values.
Deliverables included:
Brand Identity – A complete package including a logo, wordmark, icon, color palette, and brand guidelines to ensure consistency across all materials.
Practical Applications – Designed with real-world use in mind, we created assets the company could implement immediately, including:
Truck wraps to showcase the brand in the field.
A capabilities statement to highlight expertise for prospective clients.
Branded letterhead and PowerPoint templates for professional communications.
Social media templates to establish a polished and consistent online presence.
Impact & Long-Term Success
With a clear and professional brand, Angel Building Company is now better positioned to:
Increase visibility and credibility in the Rhode Island construction market.
Stand out to potential clients and industry partners.
Consistently represent their business across all touchpoints, from job sites to client meetings.