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2023 | Angle Building Company

Brand Identity for a Women-Owned Builder

As a women-owned construction company specializing in concrete and masonry projects, Angel Building Company was focused on delivering quality work and keeping clients happy. However, without a clear brand identity, the company struggled to stay top of mind with potential clients in Rhode Island’s competitive, relationship-driven market.

Reach Consulting worked closely with Angel Building Co to develop a strong, recognizable brand that would help them stand out in the industry. The goal was to create a professional yet approachable identity that reflected their expertise and values.


Deliverables included:

  • Brand Identity – A complete package including a logo, wordmark, icon, color palette, and brand guidelines to ensure consistency across all materials.

  • Practical Applications – Designed with real-world use in mind, we created assets the company could implement immediately, including:

    • Truck wraps to showcase the brand in the field.

    • A capabilities statement to highlight expertise for prospective clients.

    • Branded letterhead and PowerPoint templates for professional communications.

    • Social media templates to establish a polished and consistent online presence.


Impact & Long-Term Success

With a clear and professional brand, Angel Building Company is now better positioned to:

  • Increase visibility and credibility in the Rhode Island construction market.

  • Stand out to potential clients and industry partners.

  • Consistently represent their business across all touchpoints, from job sites to client meetings.

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